SEO audit & foundations · Remote collaboration in English
SEO services built around relevant traffic and enquiries.
If your website brings in few useful enquiries, first find out where the journey breaks. We review whether buyers can find your service pages, whether those pages answer their questions and whether contacting you works. Then we agree which SEO and content changes to make.
Share your goal, budget and timing in four steps. We review the project before arranging a call.
Find where search stops turning into enquiries
Start with one service you want to sell and the page that explains it. 'We need more SEO' is too broad to prioritise. Establish whether people cannot find the page, do not choose it in search, or visit without taking the next step. These are different problems.
The page is missing from search
Use Search Console's URL Inspection on the exact page. Review the reported indexing status and canonical URL before rewriting the content. A blocked or excluded page needs a technical investigation; publishing more articles will not explain why that service URL is missing. Being eligible for indexing is not a promise that Google will index or rank it.
The page gets impressions but few clicks
Filter the performance report to that page and examine the queries and countries. Ask whether those people could realistically buy the service. Then compare the title and description with what the page actually provides. Position and the search results around you also affect clicks, so a low click-through rate alone does not prove the wording is wrong.
People arrive, but rarely enquire
Read the page as a buyer: does it explain scope, suitability and what happens after contact? Test the form and the notification destination. Check whether the visits came from relevant searches before treating this as a design problem. With permission, use analytics to inspect the path, and ask your sales team what questions visitors still have.
Enquiries arrive, but they do not fit
Read a sample of actual enquiries and record the mismatch. Are people seeking a service you do not provide, a location you cannot serve or a budget below the viable scope? Clarify those boundaries on the page. A smaller number of suitable requests may be more useful than a larger inbox of work you cannot take on.
Example: choosing what to fix before writing another article
Suppose a specialist consultancy has a service page about supplier audits, while most organic visits arrive on a broad article explaining what procurement means. The team wants more articles because traffic has stopped growing. This is a hypothetical decision example, not a client performance claim.
First check whether the audit page can be indexed and whether the queries reaching it match the offer. Read it for practical gaps: what gets reviewed, what evidence the client provides, what the report contains and what falls outside the engagement. The next useful piece of work may be completing that page and linking to it from relevant existing content.
If buyers repeatedly ask how to prepare supplier documents, a focused guide could answer that question and link naturally to the audit. The topic has a reason to exist beyond adding another URL. Record enquiries for this service, how many are a fit and whether they become work. Search clicks help explain the journey; they do not tell you which contracts were won.
Is this the right project for you?
For service businesses and startups with important pages missing from search, unclear service content, an upcoming migration or organic visits that rarely become enquiries. Start with your website and the services you want to sell; we establish what needs investigation before proposing changes.
Timing: Audit and implementation milestones are agreed after reviewing site size, access and technical constraints. Ongoing content and optimisation are scoped separately.
What the work includes
Technical SEO review
Review crawlability, indexability, canonical URLs, sitemap, redirects and page templates. Where data is available, inspect Search Console coverage and performance issues to separate symptoms from actionable problems.
Search intent and service pages
Map the questions buyers ask to useful pages. Improve titles, descriptions, headings and content so each page explains a distinct service, who it suits and how to enquire.
Internal links and language signals
Connect relevant guides and service pages. For bilingual sites, review translated content, canonical URLs and reciprocal language annotations so search engines can identify the right version.
Priorities and measurement
Agree which fixes to implement first and how to verify them. Track search visibility alongside consented enquiry events, then use lead quality and sales feedback to assess business value.
The decisions we make together
01
Start with commercial relevance
Prioritise topics tied to services you can deliver and questions your buyers actually need answered. Broad traffic without a relevant offer is a weak starting point.
02
Separate audit from implementation
An audit identifies and prioritises issues. The proposal states which fixes we implement, which require your platform or team and which need further investigation.
03
Measure beyond rankings
Review indexed pages, search queries, relevant visits and completed enquiries together. Compare qualified leads over time instead of treating a ranking change as revenue.
Investment and project scope
The investment depends on the number of templates and pages, the platform, languages and implementation work. We agree access, deliverables and responsibilities before starting. Content production, ongoing reporting and digital PR or outreach are separate unless explicitly included.
Share your project for a scoped proposal →Keep a simple SEO issue log
Use this checklist with your team or when comparing proposals. You can leave unknowns open for discussion.
- Page: the exact URL and the service it should help someone evaluate.
- Observation: what you saw, where you checked and the date range. Separate a fact from a suspected cause.
- Proposed action: one change tied to that observation, plus the person who can implement it.
- Verification: the technical check or customer question that should be resolved after the change.
- Follow-up: review search data and qualified enquiries over comparable periods; note other campaigns or site changes that could affect the result.
When more content is the wrong next task
Fix a broken contact flow before sending more visitors into it. Clarify an ambiguous offer before building a cluster of articles around it. When you do publish, answer a specific question with enough detail to act on. Google does not prescribe a preferred word count, and adding paragraphs to reach a target does not make an answer more useful.
Before you get started
- Can you improve an existing site without rebuilding it?
- Yes, where the platform supports the necessary changes. We first distinguish technical fixes, content improvements and conversion issues from problems that would justify a rebuild.
- Do you guarantee first-page rankings?
- No. Search results depend on competition, demand, site history and search engines. We commit to a defined scope, verified implementation and transparent measurement.
- How long does SEO take?
- Implementation and search performance run on different timelines. Technical fixes can be checked after release, while changes in organic visibility require crawling and data over time. We agree review milestones based on the starting point.
- Can you support an English and Italian website?
- Yes. We can plan distinct language URLs, fully localised service content and consistent metadata and language annotations. Each version needs useful content for its intended readers.
- What access do you need?
- Start by sending your website and goals. After agreeing the scope, we may request appropriate access to Search Console, analytics and the platform. Do not send passwords in the enquiry form.
Need a different starting point?
Let’s start with your business goal.
Tell us what you sell, what is holding the website back and what a useful enquiry looks like. We will clarify the scope, timing and investment with you.