Website redesign · Remote collaboration in English
Website redesign: fix what is getting in your customers' way.
We redesign business websites that make the offer hard to understand, hide the contact path or no longer reflect the brand. The work starts with messaging, navigation and content, then moves into the interface and implementation.
Share your goal, budget and timing in four steps. We review the project before arranging a call.
Decide whether you need a rebuild or a focused repair
'The website feels dated' is a starting observation. To scope useful work, describe something a visitor or your team cannot do well today. Find the service they need? Submit an enquiry on mobile? Update a price without waiting for a developer? Each problem suggests different work.
Is the problem local to one page?
If visitors can find the service but its description is unclear, start with that page's message and enquiry path. Keep the rest of the site in place while you investigate. A rebuild is easier to justify when the same limitation affects several important journeys or the platform prevents the required changes.
Which pages already earn their place?
Inventory current URLs and, where access is available, record their search clicks, enquiries and useful external links. Add pages customers receive from your sales team, even if they have little organic traffic. The list gives you something to protect and prevents a visual redesign from quietly removing a useful sales resource.
What breaks if a URL changes?
For each changed address, identify the most relevant replacement. Check links from navigation, campaigns and downloadable documents too. A visitor following an old service link should reach the corresponding service rather than a generic homepage. Review obsolete pages individually instead of applying one blanket redirect.
Can your team operate the new site?
Ask the person responsible for updates to describe a routine task, such as publishing a project. Agree the fields, image requirements and approval step before choosing the editing setup. Include a handover using that task; a login and a folder of design files are not a complete operating procedure.
Example: keeping a useful service page during a redesign
Imagine a firm replacing a cluttered website. Its old '/services/maintenance' page still receives relevant enquiries, but the proposed design puts every service into one short homepage section. This is an illustrative migration decision, not a report of a client project.
Before removing the page, look at why people use it. It may answer practical questions about availability, coverage and the process for requesting support. Keeping that URL and improving the page can preserve a direct route for those buyers. A cleaner homepage does not require deleting detailed service information.
If a new address is necessary, record the old URL, its replacement, the reason for the change and the person responsible for checking it. Verify the redirect, destination content and contact form after launch. Also keep a record of the previous structure so an unexpected fall in enquiries can be investigated against an actual change log.
Is this the right project for you?
For businesses with an existing website and an identifiable problem: a changed offer, irrelevant enquiries, hard-to-manage content or a weak mobile experience. Share your current URL and the business problem you want the redesign to solve.
Timing: Usually 5 to 8 weeks for a complete website. Larger migrations need a phased plan.
What the work includes
Existing website review
We review goals, important pages, available data and constraints to distinguish what works from what interrupts the customer journey.
Architecture and content
We reorganise services, messages and internal links so visitors can find relevant answers and understand why to contact you.
Design and development
A consistent visual system, responsive pages and content editing tools suited to how your team works.
Migration and verification
An inventory of relevant URLs, redirects where needed and checks of forms, metadata and measurement. Launch includes verification of the agreed pages.
The decisions we make together
01
Improve or rebuild
If the problem is confined to the message or form, a focused change may be enough. A full redesign makes sense when structure and content need to change together.
02
Protect useful pages
Before changing URLs, review traffic, links and content. Valuable existing pages become part of the migration plan.
03
Define what happens after launch
Agree ownership, maintenance and review metrics. Later optimisation can be scoped separately once the new site has data.
Investment and project scope
Page count, content rewrites, CMS, languages and integrations determine the investment. The quote explains what stays, what gets rebuilt and who supplies the materials. Hosting, licences and ongoing work are listed separately.
Share your project for a scoped proposal →Prepare a redesign handover list
Use this checklist with your team or when comparing proposals. You can leave unknowns open for discussion.
- The current URL and the specific task or buying question it needs to support.
- A decision for each important page: keep, improve, combine with a named destination, or retire.
- An inventory of forms and integrations, including where a successful submission must appear.
- Who can approve domain, hosting and content changes, with a planned launch window.
- The checks required before release, who runs them and how to restore service if a critical function fails.
When we would start with a smaller change
If the existing platform works and the problem is a confusing service description or a broken form, fix that first. Commissioning a complete redesign adds content, approvals and migration work that may have little connection to the original issue. Keep a rebuild on the table when evidence shows the constraints are wider.
Further reading
Before you get started
- Could a redesign affect organic traffic?
- Changing URLs, content or architecture can affect search visibility. We map important pages, keep useful URLs where possible and plan redirects and checks. No migration can guarantee unchanged rankings.
- Do we need to rewrite every page?
- Not necessarily. We assess which content still answers customer questions and focus revisions on the pages that influence a service enquiry.
- Will the existing website stay online?
- We prepare the new version in a separate environment and agree the switchover alongside checks of domains, forms and links.
- What should we send first?
- Your current website, main goal, approximate investment and timing. Detailed materials and technical access are collected when needed.
Need a different starting point?
Let’s start with your business goal.
Tell us what you sell, what is holding the website back and what a useful enquiry looks like. We will clarify the scope, timing and investment with you.